Categories: Branding

Your logo is not your brand!

Woman reading about brand from a book

When it comes to branding, the logo will be just the tip of the iceberg on display.
Your brand is an experience that customers have with your products or services. Your brand is what customers say behind you. The idea you give people is the value you give them. Your brand is everything and everything is brand Your brand is the people, the facilities, the communication tools, the way you talk to the audience. Calling is action, messaging, and all the strategies you have for your business.

Can you remove your logo from your products, sites or flyers and still identify (people know that this product or site belongs to you)?

If your answer to this question is no, you should work hard on your brand identity and overall strategy.
Your brand should be shaped around your why.
Your why is something you want to know and remember. Not everything is a logo …